What is the connection between website security and SEO?

A website is almost a requirement for every organization, business or government. A website that isn’t secure is worse than none.

Unsecure websites can lead to serious problems. Your website could go down for days, and your customers’ data could be compromised. You may also lose your market reputation. If this is a ransomware hack, you might have to pay thousands of dollars to get your data or systems back, and there is no guarantee that cyber-criminals will honour their promises.

But that’s not the only problem. Unsecure websites can make your SEO and marketing efforts useless. Did you know that SEO rankings on search engines are dependent upon the security of your website and your business?

This blog will discuss why cybersecurity best practices are important for website performance and search rankings.

How can Cyber-Attacks affect your website’s search ranking?

As human life becomes increasingly digitalized, technology and machines are getting smarter. Cybercriminals have an easier time gaining access to large networks that are digitalized. Nobody wants to do business without a secure network perimeter. and Google is no exception.

The no.1 Search Engine puts safety first in website rankings. Websites that are not secure can be vulnerable to cyber-attacks and financial and sensitive data theft. This can also lead to reputation damage. Google penalizes such websites and reduces their organic ranking in search engines. Websites with poor security might even be blocked.

You must be vigilant about website security. Your development team must be trained in Cyber Incident Response, Planning, and Ransomware Prevention. It would help if you gave them a plan of attack or a Ransomware Response Workflow that they can refer back to in the event of an incident. This will ensure that your website rankings don’t drop to rock bottom.

How do Cyberattacks Impact SEO and Marketing?

Let’s look at the devastating consequences of cyber-attacks on your business. This will affect not only your reputation but also your SEO.

  • SEO Spam: Hackers can use your website security weakness to make a profit from SEO Spam. They could exploit your website’s weaknesses to flood it with spammy keywords and links that will redirect all users to their malicious website. SEO Spam can quickly cause your website to drop in search engine rankings. Google will penalize you, and your users may also receive security warnings from browsers about your website, which can greatly impact your chances of attracting organic visitors.
  • Browser Blocklisting is when hackers attempt to embed a page that contains different codes onto your website. You can use JavaScript, HTML or PHP. These links direct users to malware distribution resources and phishing websites.
  • Google could block the owner of this site. It will add your website to the blocklist to protect users against cyberattacks. Even more frightening is the fact that Google will do this without warning.
  • Bad site reviews: Website reviews can be a powerful tool for influencing consumer demand for goods or services. As word of mouth is a powerful tool for business success, it is important to get positive reviews online. This view is supported by the popularity of websites that allow users to leave reviews, such as Rated By Students.
  • Google Maps reviews and Google My Business reviews improve websites’ SERP ranking. Negative reviews can be left by customers and users who are affected or have noticed security problems. This will negatively impact the website’s SERP performance. Your search ranking will suffer if your website has too many negative reviews. Customers may avoid visiting your website if they have more bad experiences.
  • Crawling errors: Search engines can use many bots to crawl, rank, index, and perform other tasks. Crawling activity on your website can be considered normal. Some bots have become malicious and disrupt website traffic due to technological advances.

How to Improve SEO Security

  • You can do many things to make your website more secure online.
    • Conducting regular network audits. These include assessing activity-related data for security vulnerabilities. It is worth investing in a breach readiness assessment of your website and business if you depend heavily on it for customers or business.
    • Conduct a regular site vulnerability audit. This helps identify vulnerabilities in your website and customer pain points.
    • Installing malware-scanning and antivirus software. These programs will identify infected files and codes.
    • Use an intruder detection system. These systems monitor traffic patterns and connect to alert administrators about suspicious activity.
    • Firewall. A firewall helps increase network security by preventing unauthorized access, unwanted traffic and malicious software.
    • WordPress security hardening. It protects against hackers looking for obsolete software with design flaws.
    • Having an Incident Respond Plan: An important part of any security strategy is to have a cyber crisis response plan. This plan outlines what to do if you are attacked and how to protect your site and sensitive information.

 

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